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About Us

Our vision is to open Africa to a world of new products by providing the simplest and most convenient access to the highest quality health food brands. We will earn the trust and confidence of all our customers through consistently improving the speed and quality of our customer service, end to end.



Our Mission:

    To procure and source for the highest quality health food brands that give people a variety of health food choices, at prices that are affordable and sustainable.With the changing trend towards a healthier lifestyle, our focus is on offering a wide selection of health food products that everyone can enjoy.

    At Crimsonplace, we realise that having a specific diet is not always by choice, which is why we take it very seriously to only purchase the highest quality, organic brands.

    Established in 1998, the company began operations as a Procurement and Sourcing arm for just two retail chains in Kenya. Over the years, Crimsonplace Ltd has gained an immense amount of experience in the health food industry

    and built strong relationships with it's distributors and suppliers.Today, it has grown to become a major supplier to the largest supermarkets and health food stores in the country.

    With a fully fledged Export House focused on purchasing specialised brands worldwide, we have been able to distribute in excess of 15 different brands to new emerging markets in Africa.

    We believe in working holistically and ethically with our distributors to ensure full market penetration and coverage for the brands we represent in every country we have a presence. For our buyers, we aim to win their full confidence in our ability to introduce fast moving products to their shelves at an affordable price.